Energy efficiency, or conservation, as it used to be called, is an topic that is so exciting, so sexy, so provocative that the
New York Times usually leads at least one section from the Sunday edition with a human interest/pseudo-economic analysis of energy consumption. This week, the
article was in the energy-efficiency-is-making-a-comeback-because-it-will-save-you-money style, one of my personal favorites because it combines optimism with weak-but-convincing economic evidence, leaving the reader distracted with thoughts of a utopia where bicycles rule the roads and all windows are double-paned.
Back in reality, the largest step toward increasing energy efficiency taken this year was a small provision in the Energy Policy Act of 2005, passed by Congress on July 29, 2005, which changed the effective dates of Daylight saving time: "Clocks will be set ahead one hour on the second Sunday of March instead of the current first Sunday of April. Clocks will be set back one hour on the first Sunday in November, rather than the last Sunday of October." (
wikipedia) This could save as much as one percent of electricity consumption (correct me if I'm wrong; I can't remember the source) by reducing dependence on artificial lighting and other appliances. Not to trivialize this importance provision of the bill, but this is the best energy legislation that congress could come up with? They could save almost as much energy by not hauling the less-than-lean Dick Cheney around in Marine Two, a 1,560 horse power UH-60 Black Hawk, with cupholders.
But where congress has failed, Fundamint prevails. Fundamint knows that by combining econ 101 market theory with a dash of insight and a splash of simplification, many of the worlds problems can be solved in 1000 words or less. The world's energy woe is no exception.
The most fundamental of all economic theories is that if the consumer does not properly bear the costs associated with consumption, their will be an inefficient outcome in the market. This is why are public services are underfunded and why General Electric consistently outperforms the market. The point is that with the assumption that consumers behave in a self-interested manner (what economists call "rational"), they must pay at least the true cost of the goods they consume or else they will consume too much, resulting in efficiency lost. A good example of this is the all-you-can-eat restaurant: the customer does not pay for each marginal good consumed, so the customer has incentive to eat right up to the point where he feels sick. The tendency is for everyone to eat more than they would if they had to pay some cost for each marginal food item. In the end, this benefits the big eaters and punishes the healthy eaters, which is why it is such a bad system; the restaurant does not bear the cost of your poor health resulting from their harmful system, thus they are creating a negative externality (which is a whole other related topic).
You may be shocked to hear that this all-you-can eat system is prevalent elsewhere in society, and it could even be happening right in your own home. That's right, many apartment buildings include the cost of utilities in the price of the rent, decoupling the cost of energy usage and the consumer. With no incentive for the renter to conserve energy, far more electricity and gas is consumed than is efficient; what's a few more minutes in the shower, or listening to a few more minutes of your favorite radio program, when you don't have to pay it.
So fix it, you say? Require utilities to be metered and paid for by the renter? Here are the problems. First, most apartments which use this method are old and do have individual metering; adding this would be costly. Second, two of the largest energy consumers, heating and air conditioning, are often part of a central system, making it more efficient for the building and making it difficult to divide up expenses. The final, and more subtle problem is that charging renters for energy consumption would have the unintended effect of decoupling the owners from the cost of energy consumption. This means owners would have little incentive to make capital improvements to increase energy efficiency, such as upgrading appliances and improving insulation, an important component in reducing energy consumption. Renters, who do not stand to gain from long-term investment, would not undergo such improvements.
So how do we solve this mess? We make both renters
and owners bear the costs of energy consumption. This is tricky because of our notions of fairness, but some reasonable solutions are possible. The simplest would be to create a hybrid system of the two extreme systems, where the renter and the owner each pay a portion of the utilities. Under this system, both parties has incentive to pursue efficiency, although not as strong as if each bore the full cost. The obvious pitfalls of this system is that owners' profits would be somewhat linked to the type of renter they have as a customer; this would discourage renting to families, and other high-energy users.
One method that could be employed to reduce this bias would be to require owners to disclose some measure of the energy efficiency of the rental unit, just as the fuel efficiency is shown on new cars, but still require the renter to bear the full cost of utilities. This would allow the renter to put a value on the energy efficiency of the unit, and the owner would thus have incentive to make investments to improve efficiency so as to make the unit more attractive to potential tenants. The efficiency measure could be done by the utility company, or perhaps more elegantly, by taking a long-run average of past utility costs, something already publicly available in some states.
Another method along the same lines, but providing greater incentive for owners to make investments, would be to have owners pay a percent of the long-run average of past utility costs, and the renter pays the balance. Under this system, both renters and owners have strong incentive to conserve.
Ultimately, there are many market mechanisms which can increase efficiency in energy consumption. Many can also speed technologies already in transition; for example, charging a gas tax proportional to the weight of the vehicle would amplify the existing costs of owning a larger vehicle, precipitating the transition from SUVs to hybrids. The difficulty with all these mechanisms, as we saw in the rental markets is that there is rarely a perfect system, and often transaction costs become prohibitive. Fortunately, technology is making many mechanisms cheaper and easier than we ever thought possible, putting our reveries within practical reach.